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Showing posts from June, 2010

WORLD CUP FEVER ?

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France has come to a stand-still. Its the World Cup..again!  My third experience of this god-almighty multi-billion dollar event which has men, the world over, tune off their loved ones and tune into 'the match' for an entire month. Unbelieveable quantities of beer,chips and delivered pizza will be sunk into their organisms - blood pressure and cholesterol are on the rise. Let me abstract here : 22 sweaty men running around a large flood-lit paddock after a ball. ...and this is the basis of one of today's  most profitable industries. France is particulary proud of their boys, their modern-day gladiators...whilst Portugal pays around 100 euros per night for their team's hotel France pays over 500. Full room service and top bed linen will make them play better?  Well obviously not THAT well if one dares judge from their pitiful lost match against.....China! My favourite was the post-match press release stating they weren't playing up to their usual level because