DESPERATE TARGET
Last week I asked one of my marketing students which population target group I belong in. Having expected " Baby Boomer" or "Generation X," imagine this Desperate Housewife's inner goddess when he simply said, " Old. " Trying to help him out of the hole he'd just power-dug himself I foolishly asked him to elaborate. The hole became an abyss. " You are a Senior Madam, " at which stage he started giving me retirement advice. Briefly touching my head, just making sure my hair hadn't morphed into a tight blue perm, I asked him to define " Senior ." He raised his eyes to heaven and replied, " 4O plus! " Putting this into perspective, France is considered one of the better places to grow old. Pensions are high but the honey-jar risks being empty when my time comes around. The legal retirement age in France now stands at 62 for people born between 1955 and 1973. However a full state pension is only aw...